The cultural impact of Soho’s CUTS salon is highlighted in a new film at the London Film Festival

London has always been a hot bed for new scenes, styles, art and music. It is a place that facilitates amazing experiences but sometimes you have to know where to look or just be extremely lucky to be in the right place at the right time.

Over the last 40 years CUTS salon has facilitated amazing experiences and been at the forefront of street style, art and music. All customers, however famous, (there have been ridiculous amount of home-grown and international stars cross the threshold of this shop) receive the same egalitarian service, which fosters a mood of warmth and friendliness.

In the ever changing face of London, CUTS has survived despite the trend of Soho business closures. The longevity of CUTS is partly due to its ability to transcend from just a salon into an artistic space where up and coming artists can display their work on a non-commission basis. In 2016 Cuts were invited to create a pop-up salon at Somerset House as part of the ‘Return of the Rude Boy’ Exhibition.

On the 20th & 21st of October as part of the BFI London Film festival, The Curzon cinema in Soho will screen a BFI documentary about CUTS, a reminder that pre-gentrification London was a fertile ground for multicultural DIY creativity.

NO IFS NO BUTS trailer:

 

Using their extensive knowledge and expertise CUTS have created THE CLAY, a matt finish, mid hold texturizer for dressing all short and mid length styles.

 THE CLAY

Editors of The Echelon

Curated and collated content from the editors of The Echelon. Editor@theechelonco.uk